The inspiration came simply from the idea of
representing all 14 lottery positions in the
NBA draft. An original draft included the
regular numbered lottery balls to maintain
a subtlety but ultimately, the imagery
is more poignant with Sportsbooks.
To achieve the desired depth and framing,
blender was used to position the lottery balls.
The Sportsbooks' logos have been altered with a
grainy inner glow on Photoshop to add more
texture later into the project.
Two final versions of the project exist.
The alternate version on the right plays it
safer with deep, hardline shadows against
a grainy, white radial gradient. The text
looks blurred and grainy, blending in with the
blurred lottery balls.
The final version overlays the gradient back on top
of the image with a soft light blending mode. This
inverts the image, making the text a light source
of sorts. I'd like to think this version relays
the nefarious/subversive angle of the subject better